If you are fortunate enough to live in an area where the real estate market is thriving, you may be under the impression that you don’t have to prepare to sell your home.  While the market is doing well, data gathered by the Real Estate Staging Association indicates that more buyers want to see homes that are staged, and staged homes spend less time on the market and sell for a higher price.

The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.  There are sellers who list without staging and then when the home hasn’t attracted desired offers, decide to stage. That line of thinking is a gamble. Homes on the market too long have a greater chance of being considered “stale,” and selling for a lower price. The extra weeks on the market mean more carrying costs and perhaps a drop in price.  Staging can be a wise investment to avoid these risks.


Appearance = Money


The data indicates that taking down family pictures, awards and certificates (“depersonalization”) and clutter free homes show better and yield a higher sales price. A professionally staged home looks better in photos online as well as in print. The staged home receives more foot traffic and stands out in a prospective buyer’s mind. It is also viewed as “well maintained” and “move-in” ready.


Use the Experts


The first job in preparing your home is to commit the resources. While there is a cost to stage your home, most often the return on that expenditure will be recouped in a quicker sale and higher sales price.

The advice you need to heed is from your Agent and your Stager.  Some stagers offer a consultation for those who feel confident in their home’s marketability. It may be worth paying for a short consultation to ensure that your home is showing its best. If you decide to stage, a professional has access to furniture and accessories of the quality needed to meet the competition in your neighborhood. Your goal is to make sure your listing “pops” online so a potential buyer pauses at your listing and does not scroll past it.


Bottom Line:


The professionally staged home gives buyers fewer reasons to ask for concessions. Put your best foot forward by having your home professionally staged.

While you are preparing for a quick sale, make sure to contact us at Advantage Home Plus to help you get the lowest rate mortgage.  You are one of the fortunate people who have a Homeownership Program provided for you as a benefit. This call can save you thousands in loan fees and is offered at no cost to you by your employer. To begin the application for a mortgage or to refinance, call 1-800-376-4603 or email us at info@advantagehomeplus.com.